Privacy Policy
Last Updated: 2026
Lawrence Michaels ("we," "us," "our," or "Company") operates the lawrencemichaels.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. By accessing and using lawrencemichaels.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, and other contact information you voluntarily provide through forms or communications.
- Technical Data: Internet Protocol (IP) address, browser type, operating system, referring URLs, and pages visited.
- Cookie Data: Information collected through cookies and similar tracking technologies (detailed below).
- Usage Data: Information about how you interact with our website, including links clicked, content viewed, and time spent on pages.
- Device Data: Device identifiers, mobile network information, and device settings.
How We Use Information
We use the information we collect in the following ways:
- To conduct analytics and understand user behaviour on our website.
- To track affiliate commissions and performance metrics from linked casino and betting operators.
- To improve, optimize, and personalise your experience on our website.
- To send you promotional materials, newsletters, and updates (with your consent).
- To respond to your inquiries and customer service requests.
- To comply with legal obligations and enforce our terms and conditions.
- To detect, investigate, and prevent fraudulent transactions and other illegal activities.
Cookie Policy
We use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for basic website functionality and security.
- Analytics Cookies: Track user behaviour to understand website performance and improve content.
- Affiliate Tracking Cookies: Enable us to track referrals to partner casino and betting sites and earn commissions.
- Marketing Cookies: Used for targeted advertising and retargeting campaigns.
Cookie Opt-Out:
You can control cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling cookies may affect website functionality. You can also opt out of analytics tracking and marketing cookies through the cookie consent banner displayed on our website.
Third-Party Links
Lawrence Michaels contains links to third-party websites, including online casinos, sports betting operators, and other affiliate partners. We are not responsible for the privacy practices, security, or content of these external websites. We strongly encourage you to review the privacy policies of any third-party sites before providing personal information or engaging with their services. Your use of third-party websites is governed by their respective terms and privacy policies, not ours.
Your Rights
Under the General Data Protection Regulation (GDPR) and United Kingdom Data Protection Act 2018, you have the following rights regarding your personal data:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right of Rectification: You may request that we correct inaccurate or incomplete information.
- Right to Erasure: You may request deletion of your personal data (subject to legal exceptions).
- Right to Restrict Processing: You may request that we limit how we use your data.
- Right to Data Portability: You may request your data in a structured, commonly used, machine-readable format.
- Right to Object: You may object to processing of your data for marketing or profiling purposes.
- Right to Withdraw Consent: You may withdraw consent for data processing at any time.
To exercise these rights, contact us at the details provided below.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. Specifically:
- Personal data provided through contact forms is retained for up to 3 years or until you request deletion.
- Analytics and usage data is retained for up to 24 months.
- Affiliate tracking data is retained for the duration required by our affiliate partners and applicable tax regulations (typically up to 7 years).
- Cookie data is retained according to the expiration settings of each cookie (typically 6-24 months for non-essential cookies).
You may request deletion of your data at any time, subject to legal and contractual obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:
Lawrence Michaels
Email: [email protected]
Website: lawrencemichaels.co.uk
We will respond to your request within 30 days or as required by law. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's independent authority for data protection.
ICO Contact Information:
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire SK9 5AF
Phone: 0303 123 1113
Website: www.ico.org.uk